Founder & Head Designer

Welcome! My name is Mariam Bin Natoof, and I am a creative professional with over 19 years‘ experience in communication and design fields. Natoof is the creative business with which I associate my design work, specializing in branding, identity, graphic design and art direction.

Prior to founding Natoof in August 2008, I worked in the corporate communication and branding sectors for several years, starting at Emirates National Oil Company (ENOC) from 2002-2006, where I designed for over 30 subsidiaries. I was then appointed as Brand Manager for the newly formed Emirates Integrated Telecommunications Company (du) from 2006-2008, as part of the team building the brand for that organization.

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As a visual person, my preference is to show you my ideas rather than talk about them. Similarly I like to see your ideas in writing, rather than hearing the words. For design inquiries, please either email the details to or submit your creative brief.

I am also available for contract hires for business and firms that need a boost for their brand/design department. Please feel free to get in touch with me.

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How Things Get Done

Due to my unquenchable passion for design, as a client you can rest assured that I get things done for you under joint umbrellas of creativity and productivity. I thrive on collaborating with a range of highly talented freelancers (illustrators, artist, editors, web developers), and manage the direction of each project.

It all starts with your creative brief. First you provide the main information for your project here. I will then send you an estimate for the work and, if you are serious, we will seal the deal with a deposit and the design journey will begin.