Bleu is an Abaya brand, that is chic, unique, and practical, located in the United Arab Emirates. A fresh start-up which is looking to communicate with their customers through social media platforms. The client’s request was to develop a typography visual identity. This included the logo, logo mark, font, patterns and an overall look and feel of the new brand. The color palette is a true representation for the name, introducing two shades of blue with cream ‘off-white’ as secondary color.