Name and identity design for ‘Nafal’, an upcoming new brand that aims to put all the pretty things inside a gift box, custom & hand selected items. Nafal is a word in Arabic which associates with giving and flowers. The variety of illustrations within the main logo gives a flexible opportunity to create sub-brands for the services that the business offers. The patterns can be assigned to each category of the gifting such as (welcome baby gifts, sweet & savory, personal customization..etc).