Identity for a whimsical shop in Dubai that sells picture books, nostalgic toys, travel, accessories, and quality stationery. The shop aims to bring their customers tools that encourage them to be their most creative selves offline, and help them connect with their inner artist. Original hand drawing logo was created for the business, The design sums up the owner's love & passion for son, drawing, stationery and travel. Moreover, a whole set of customized illustrations were created to be used on different branding materials separately or as a pattern.